OUR CLAIM – affordable quality from a single source
We want as many people as possible to be able to afford jewellery with genuine coloured gemstones and precious metals. Our customers cater for large groups of buyers. They appreciate the quality and range of interesting coloured gemstones whose beauty is highlighted in a classic and stylish manner in gold and silver settings.
We have been working successfully with key customers from the mail order sector, department stores and jewellery chain stores for over 45 years. In accordance with our strong presence on shopping channels for 20 years, we have streamlined our internal processes and geared our product development towards a high level of innovation.
Products with a distinctive USP, a variety of patterns, delivery reliability, quality and a good price-performance ratio are decisive criteria for our customers. Our range includes approx. 400 varieties of the most diverse coloured gemstones. Thanks to good contacts around the world, we can acquire rare coloured gemstones at a very good price and at an early stage. Design and manufacture largely take place in-house. Many years of experience have made us experts in successful branding.
QUALITY “Made in Germany”
As a major German company in the sector, we make sure that we comply with the self-imposed strict quality guidelines for our pieces of jewellery. This includes the selection of raw materials, the cut, the setting and the processing of the piece of jewellery.
Over four generations of experience with coloured gemstones have given us a solid foundation in the purchasing of rough stones. We make sure all gemstones undergo an in-house gemmological examination. We are also members of the German Gemmological Association and all stones discovered by us are examined and certified for authenticity and natural characteristics in its foundation for gemstone research.
We produce our pieces of jewellery in a series of many working steps with great craftsmanship. We use all the usual gold alloys and 925 sterling silver which is finished with rhodium – a precious metal of the platinum group. Elaborate surface techniques perfect the piece of jewellery and ensure long-lasting shine and maximum enjoyment of our creations.